Sony and Blu-ray have lost their exclusivity in JB Hi-Fi stores with the announcement that effective from November, the major retailer will start selling HD DVD players and content. The big winner is Toshiba, with JB Hi-Fi Marketing Director Scott Browning conceding that it was the exclusive Paramount content deal with HD DVD that swung him over to the HD DVD format.

Back in February this year at the launch of the Blu-ray Disc Working Group, Browning said that JB Hi-Fi would only sell Blu-ray hardware and software because of the strength of the format.

But in an interview with SmartHouse today Browning said, "We have come to the conclusion that cutting the consumer out of a HD DVD opportunity was not right, as content is critical and the move by Paramount to support HD DVD exclusively influenced our decision. In addition, Toshiba is a strong brand and we are currently...

Source